Quick start

Quick Start Guide

Get up and running with Keak A/B testing in under 10 minutes.

Overview

This guide walks you through the complete setup process. Follow these five steps to launch your first test.

Step 1: Add Your Domain

Connect your website so Keak can start tracking.

  1. Log into your Keak dashboard
  2. Click "Add Domain" in the onboarding card
  3. Enter your website URL (e.g., https://example.com)
  4. Click "Add Domain"

Your domain is now registered with Keak and ready for testing.

Step 2: Download the Chrome Extension

The Keak extension lets you create and manage tests visually.

  1. Click "Download Extension" in the onboarding card
  2. Install from the Chrome Web Store
  3. Click "Add to Chrome" and confirm
  4. Pin the extension to your toolbar for easy access

The extension icon will appear in your browser toolbar.

Step 3: Add Your Team (Optional)

Invite teammates to collaborate on tests.

  1. Click "Invite Team" in the onboarding card
  2. Enter email addresses of team members
  3. Assign roles (Admin, Editor, or Viewer)
  4. Send invitations

Team members will receive email invitations to join your Keak workspace.

Step 4: Install the Tracking Pixel

The tracking pixel enables conversion tracking and test delivery.

Get Your Pixel Code

  1. Click "Install Pixel Code" in the onboarding card
  2. Select your platform (Shopify, WordPress, Next.js, etc.)
  3. Copy the generated pixel code

Add to Your Website

Follow the platform-specific instructions in the Pixel tab, or see our detailed Pixel Installation Guide.

Quick reference:

  • Shopify: Add to theme.liquid AND install web pixel in Customer Events
  • WordPress: Use header/footer plugin or theme customizer
  • Webflow: Add to Project Settings → Custom Code
  • Next.js/React: Add to your layout or document file

Verify Installation

After installing:

  1. Visit your website
  2. Check the Pixel tab in your dashboard
  3. Look for "Active" status
  4. You should see page views being tracked

Step 5: Launch Your First Test

Now you're ready to create your first A/B test.

Using the Extension

  1. Navigate to your website

  2. Click the Keak extension icon

  3. Choose your approach:

    • Manual Selection: Click an element → "Ask Keak to generate a variation" → Review → "Launch test"
    • Full-Page Scan: Click "Scan Page" → Review AI suggestions → Accept/Skip → "Launch test"

  4. Select conversion goal: Page View, Click-Based, or Shopify Test

  5. Configure settings and launch

Your test is now live and collecting data!

What Happens Next

Real-Time Tracking

  • Visit your dashboard to see live results
  • Monitor visitor counts for each variation
  • Track conversion rates in real-time
  • Watch significance calculations update

Statistical Analysis

Keak uses Sequential Probability Ratio Testing (SPRT) to determine winners:

  • Tests can reach significance faster than traditional methods
  • Automatic winner detection
  • Real-time confidence updates
  • Futility detection (when no winner exists)

Winner Implementation

When a winner is declared:

  • Review the winning variation in your dashboard
  • Implement the winner site-wide
  • Start your next test to keep optimizing

Best Practices for Your First Test

Choose High-Impact Elements

Start with elements that directly affect conversions:

  • Headlines and subheadings
  • Call-to-action buttons
  • Hero images
  • Value propositions

Start Simple

  • Test one element at a time
  • Create clear, distinct variations
  • Make meaningful changes your audience will notice

Wait for Significance

  • Don't stop tests prematurely
  • Aim for at least 95% confidence level
  • Ensure adequate sample size (1000+ visitors per variation)
  • Run for at least one full week

Test Continuously

  • Run tests consistently, not just once
  • Learn from every test (wins and losses)
  • Build on insights over time
  • Make testing part of your workflow

Common Issues and Solutions

Test Not Showing Up?

  1. Check the tracking pixel - Verify it's installed correctly in the Pixel tab
  2. Clear browser cache - Old content might be cached
  3. Verify URL match - Test URL must match your page URL
  4. Check element selector - The CSS selector must be valid

Low Traffic?

  1. Promote your test page - Drive traffic through marketing
  2. Be patient - Some tests need time to gather sufficient data
  3. Consider test duration - Plan for adequate traffic volume

Inconclusive Results?

  1. Run longer - More time = clearer results
  2. Try bigger changes - Subtle differences may not impact behavior
  3. Check external factors - Campaigns or seasonality might be interfering

Next Steps

Now that you've launched your first test:

  1. Learn About Statistical Significance - Understand when results are reliable
  2. Explore Extension Features - Master all available tools
  3. Understand Test Types - Choose the right test for your goals
  4. Read A/B Testing Best Practices - Improve your testing strategy

Congratulations! You've successfully set up Keak and launched your first A/B test. Monitor your dashboard to watch results roll in.