Faq

Frequently Asked Questions

Common questions about Keak's features, capabilities, and pricing.

Getting Started

How do I get started with Keak?

Getting started with Keak is simple and takes about 10 minutes:

  1. Add Your Domain - Connect your website to Keak
  2. Download Extension - Install the Keak Chrome extension from the Chrome Web Store
  3. Add Your Team (Optional) - Invite teammates to collaborate
  4. Install Pixel - Add the tracking pixel to your website
  5. Launch Your First Test - Use the extension to create and launch your first A/B test

For detailed instructions, see our Quick Start Guide.

What is the onboarding process?

The onboarding process consists of five simple steps:

  1. Add Domain - Register your website URL with Keak
  2. Install Extension - Download and install the Chrome extension for visual test creation
  3. Invite Team - Add team members with appropriate roles (Admin, Editor, or Viewer)
  4. Install Pixel - Copy and paste the tracking pixel code into your website
  5. Launch First Test - Create your first test using the extension

Each step is guided with clear instructions and visual aids. The entire process typically takes 10-15 minutes.

Platform & Compatibility

Does Keak work on mobile apps?

Keak is designed for web-based testing and does not currently support native mobile apps (iOS or Android). However, Keak works perfectly on mobile websites and responsive web pages. When you test elements on your website, those variations automatically apply to visitors viewing your site on mobile devices, tablets, and desktops.

Does it work with any website builder or are we limited to a few?

Keak works with virtually any website builder or framework. We provide optimized installation code for:

No-Code Platforms:

  • Shopify (with special theme + web pixel setup)
  • WordPress
  • Webflow
  • Squarespace
  • Wix
  • Framer

JavaScript Frameworks:

  • Next.js
  • React
  • Vue.js
  • Angular
  • Svelte
  • Astro
  • Remix
  • Vite
  • Gatsby

General Websites:

  • HTML/CSS/JS websites
  • Any platform that allows custom code in the <head> section

The tracking pixel is a simple JavaScript snippet that works on any website where you can add code to the <head> section. See our Pixel Installation Guide for platform-specific instructions.

How do variations implemented translate on mobile version?

Variations created with Keak automatically apply across all device types. When you create a test using the Chrome extension, the variations are applied via CSS selectors that work consistently across:

  • Desktop browsers
  • Mobile browsers (iOS Safari, Chrome Mobile, etc.)
  • Tablets
  • All screen sizes

The same variation that appears on desktop will appear on mobile, maintaining consistency across devices. Keak uses device fingerprinting to ensure users see the same variant regardless of which device they use.

What languages are supported?

Keak supports testing websites in over 100 languages and locales. The platform can detect and target visitors based on their browser language settings, including:

  • All major European languages (English, Spanish, French, German, Italian, etc.)
  • Asian languages (Chinese, Japanese, Korean, Hindi, etc.)
  • Middle Eastern languages (Arabic, Hebrew, Turkish, etc.)
  • And many more

You can create tests that target specific language/locale combinations, allowing you to test variations optimized for different markets.

Performance & Reliability

What are the main indicators we can use to illustrate that Keak is performant vs competitors?

Keak is designed with performance as a priority:

Page Speed:

  • Lightweight tracking pixel (~34KB gzipped)
  • Asynchronous script loading (doesn't block page rendering)
  • Minimal impact on Core Web Vitals
  • Anti-flicker overlay prevents content flash (CLS score protection)

Reliability:

  • Device fingerprinting ensures consistent user experience
  • Balanced variant assignment prevents traffic skew
  • Real-time analytics without performance degradation
  • Optimized script injection for React, Vue, and other SPA frameworks

Statistical Efficiency:

  • Uses Sequential Probability Ratio Testing (SPRT) - up to 70% faster than traditional fixed-sample tests
  • Early stopping when significance is reached
  • Automatic detection of "no difference" scenarios

Performance vs V2:

  • Improved script generation and caching
  • Better handling of single-page applications
  • Enhanced device fingerprinting accuracy
  • Reduced script size and faster load times

For technical details, see our SPRT documentation.

AI & Variation Generation

What does it base its variation generation on? SEOs/LLMs?

Keak uses advanced Large Language Models (LLMs) powered by OpenAI's GPT models to generate variations. The AI considers:

  • Website Context - Your website description and overall brand voice
  • Visual Context - Screenshots of the page to understand layout and design
  • Element Type - Whether it's a headline, CTA, copy, or other element type
  • Previous Variations - Avoids repeating similar variations
  • Conversion Optimization Principles - Focuses on CRO best practices

The AI is fine-tuned specifically for conversion rate optimization, ensuring variations are not just different, but strategically optimized to improve conversions.

What guardrails can be set up to make sure the agent does not use certain terms that are "blacklisted" by content teams, and that created variations stay within brand guidelines?

Currently, Keak's AI generates variations based on your website description and context. For brand-specific guardrails and content restrictions, we recommend:

  1. Website Description - Include your brand guidelines and tone of voice in your website description when setting up your domain
  2. Manual Review - Review all AI-generated variations before launching tests
  3. Manual Variants - Use manual variants for elements requiring strict brand compliance
  4. Custom Guardrails - Enterprise customers can work with our team to implement custom guardrails

For specific brand compliance needs, contact our sales team to discuss custom solutions.

Can I generate whole page variations?

Keak currently focuses on element-level testing (headlines, CTAs, images, copy, etc.) rather than full page redesigns. However, you can:

  • Test multiple elements simultaneously using the "Scan Page" feature
  • Create grouped tests that test several elements together
  • Test layout changes by modifying CSS styles through the extension

Full page variation generation is on our roadmap. Contact us if you're interested in early access to this feature.

How many different variations can be tested on one element?

Each test compares two variants (A vs B) at a time. However, Keak's auto-variation feature automatically creates new variations when a winner is detected, allowing continuous optimization:

  1. Test runs with Variant A vs Variant B
  2. When a winner is statistically significant, Keak can automatically create a new test
  3. The winning variant becomes the new baseline (Variant A)
  4. A new variation is generated as Variant B
  5. The cycle continues for ongoing optimization

You can also manually create multiple tests on the same element with different variations.

Pricing & Limits

How long will the free use of Keak be up for? Can they keep using Keak if they never exceed 10k Monthly Impressions? If yes, is it possible to change that?

The free plan is available indefinitely. As long as you stay within the free tier limits, you can use Keak forever at no cost.

Free Plan Limits:

  • Up to 1,000 monthly impressions
  • 100 AI text variations per month
  • 10 AI-generated images per month
  • Up to 3 domains
  • Unlimited A/B tests
  • Basic analytics
  • Email support

If you consistently stay under 1,000 monthly impressions, you can continue using the free plan. The 1,000 impression limit is fixed for the free tier, but you can upgrade to Pro ($150/month) for 5,000 impressions or Enterprise for unlimited impressions.

What are the exact limitations of the free trial version?

The free plan includes:

Included:

  • 1,000 monthly impressions
  • 100 AI text variations per month
  • 10 AI-generated images per month
  • Up to 3 domains
  • Unlimited A/B tests
  • Basic analytics dashboard
  • Email support
  • Community access

Not Included:

  • AI-generated videos (available in Pro+)
  • Advanced analytics & insights
  • Priority support
  • Custom integrations
  • API access
  • Team collaboration (beyond 1 user)
  • Export reports

When you reach 80% of any limit, you'll see upgrade prompts. At 100%, you'll need to upgrade to continue creating new tests.

How many tests can I run in 1 day? 1 month?

Unlimited tests - There's no limit on the number of tests you can create per day or month. The limits apply to:

  • Monthly impressions - How many visitors see your tests
  • AI variations generated - Text variations, images, videos

You can run as many tests as you want, as long as you stay within your plan's impression and variation limits. For example, on the free plan, you could run 10 tests simultaneously, but they'd share the 1,000 monthly impression limit.

What's the standard ratio of variations that can be generated for 10K impressions? 50K impressions? 100K impressions? 1M impressions?

Variation generation limits are independent of impression counts:

Free Plan (1,000 impressions/month):

  • 100 text variations
  • 10 images
  • 0 videos

Pro Plan (5,000 impressions/month):

  • 500 text variations
  • 50 images
  • 10 videos

Enterprise Plan (Unlimited impressions):

  • Unlimited text variations
  • Unlimited images
  • Unlimited videos

The ratio depends on your plan tier, not your impression volume. Higher-tier plans include more variation generation capacity to support more extensive testing programs.

Features & Capabilities

Is there a way to automate the addition of a winning variation in the code of my website when statistically significant?

Keak's auto-variation feature automatically creates new variations when a winner is detected, but it doesn't automatically modify your website's source code. Here's how it works:

  1. Test runs and reaches statistical significance
  2. Keak identifies the winning variant
  3. Auto-variation creates a new test with the winner as the baseline
  4. The winning variant continues to be served via the Keak pixel

To permanently implement a winning variation in your code:

  1. Review the winning test results in your dashboard
  2. Manually update your website code with the winning variation
  3. End the test in Keak

Automatic code deployment is a feature we're exploring for future releases. Contact us if this is a priority for your organization.

Can I use Keak on ads campaigns?

Keak is designed for testing your website content, not ad creatives. However, you can use Keak to:

  • Test landing pages that your ads direct to
  • Optimize conversion pages for ad traffic
  • A/B test different landing page experiences for different ad campaigns
  • Measure which landing page variations convert better from ad traffic

For testing ad creatives themselves (headlines, images, copy), you'll need to use your ad platform's built-in testing tools (Google Ads, Facebook Ads, etc.).

What Keak cannot do? What is the limit?

Keak Cannot:

  • Test native mobile apps (iOS/Android apps)
  • Automatically deploy winning variations to your codebase
  • Test ad creatives directly (only landing pages)
  • Generate full page redesigns automatically
  • Test server-side rendered content without pixel installation
  • Work without JavaScript enabled in browsers

Keak Can:

  • Test any element on your website
  • Generate AI variations for text, images, and videos
  • Test across all devices (mobile, tablet, desktop)
  • Work with 15+ website builders and frameworks
  • Provide statistical significance using SPRT
  • Track conversions and revenue
  • Support unlimited tests (within impression limits)

What type of support do client get with the cheapest monthly sub?

The Free plan includes:

  • Email Support - Response within 48-72 hours
  • Community Access - Join our Slack community for peer support
  • Documentation - Full access to all documentation and guides
  • Basic Analytics - Dashboard with test performance metrics

Pro plan ($150/month) adds:

  • Priority email support (24-48 hour response)
  • Custom integrations assistance
  • Advanced analytics & insights

Enterprise plan includes:

  • Dedicated account manager
  • Custom integrations
  • API access
  • Priority support (same-day response)

Technical Questions

How long does it take to reach statistical significance and CVR uptick for sites with <10k visits/months?

Statistical significance timing depends on several factors:

For sites with <10,000 monthly visits:

High Conversion Rate (>10%):

  • Minimum: 1,000 visitors per variation
  • Typical timeline: 1-2 weeks
  • Recommended: 2,500 visitors per variation for confidence

Medium Conversion Rate (2-10%):

  • Minimum: 2,500 visitors per variation
  • Typical timeline: 2-4 weeks
  • Recommended: 5,000 visitors per variation

Low Conversion Rate (<2%):

  • Minimum: 5,000 visitors per variation
  • Typical timeline: 4-8 weeks
  • Recommended: 10,000+ visitors per variation

Keak's SPRT Advantage:

  • Up to 70% faster than traditional fixed-sample tests
  • Can detect winners earlier when differences are significant
  • Automatically stops tests when no meaningful difference exists

Best Practices:

  • Run tests for at least one full week (to account for weekday/weekend patterns)
  • Ensure minimum sample sizes are reached
  • Don't stop tests early, even if results look promising

For more details, see our Statistical Significance Guide.

What new features are you working on?

While we're continuously improving Keak, some features currently in development or on our roadmap include:

  • Enhanced brand guardrails and content restrictions
  • Full page variation generation
  • Automatic code deployment for winning variations
  • Advanced targeting options
  • Multi-variant testing (A/B/C/D tests)
  • Enhanced analytics and reporting

For the latest feature updates and to request specific features, contact our team or join our community.

Still Have Questions?